Bacardi - St. Germain
Campaign

During my time at POSSIBLE, a WPP agency, I had the opportunity to work with the St-Germain liqueur brand on two standout campaigns rooted in the brand's "Vive The Daylife" philosophy.

The Biketender activation partnered with Uber to deploy custom-built French-style tricycles ridden by local mixologists who delivered hand-crafted St-Germain cocktails on-demand across Seattle — a charming, experiential campaign that brought the brand's Parisian heritage to life in the streets.
For the Peep Show, we leveraged Periscope — then just four months old and untested by brands — to stream six live short films starring New Girl actress Hannah Simone, directed by acclaimed filmmaker Floria Sigismondi, each disappearing after 24 hours.

The interactive series allowed viewers to shape the performance in real time, generated over 8.4 million impressions, and nearly tripled St-Germain's social following. Twitter recognized the campaign as a #CreativeFavorite, one of the highest honors the platform awarded brands for innovative use of its technology.