I'm a marketing and communications leader with nearly two decades of experience building brands, communities, and campaigns that connect with people at scale. Early in my career, I honed my craft at WPP's POSSIBLE, developing content and brand strategy for iconic global brands including Bacardi, AT&T, and Coca-Cola. At Tableau and Salesforce, I've led programs that grew global community and customer marketing programs, launched thought leadership franchises that shaped industry conversations, and produced campaigns that turned everyday users into passionate brand advocates.

Away from the office, I've spent the last 15 years building something I'm equally proud of. In 2010, I founded North City AAU, a competitive youth basketball program with 150+ active players, 15 teams, and over 1,500 alumni — more than 50 of whom have gone on to play collegiate basketball. In 2023, I became the Varsity Women's Head Basketball Coach at Jackson High School (Mill Creek, WA).