Work Qualifications
•6+years SEO/SEM experience, 3+years Social Media experience (Facebook, Twitter, LinkedIn).
•Successful experience in leading website and marketing projects for non-profit organizations, education-based companies, government agencies and enterprise level clients.
•Extensive background in developing effective search, display and social marketing plans centered at customer acquisition.
•Experience in web analytics including identifying key metrics and developing reports for Omniture, Web Trends and Google Analytics.
•Management and leadership of personnel teams of up to 20+ people.
Clients Include: Real Networks, General Motors, Hyundai, Lexus, National Geographic, Paramount Pictures, Redhook Brewery, Volkswagen, Jones Soda, Vail Resorts, and Microsoft.
Work Experience
Manager, Reputation Management (Social Media) at Cobalt / ADP Dealer Services
June 2011 – Present (2 months)
New Product offering withing Cobalt/ADP Dealer Services focused on providing the automotive
industry with Reputation Management and Community Building through influential local review sites
(Yelp, Google Places, CitySearch, InsiderPages, Yahoo Local, Bing Business Portal, etc.).
•Manage a team of Reputation Management Specialists and lead the direction of the service delivery model for clients.
•Establish best practices for monitoring, reviewing and responding to mentions and reviews on key social properties.
•Implement Social Media practices to help customers establish, build and grow their online brand presence.
•Collaborate with Sales, Marketing and Product teams to enhance the offering and better serve customers.
•Provide mentoring, leadership and career development to team of Specialists.
Manager, SEO at Cobalt / ADP Dealer Services
April 2010 – June 2011 (1 year 3 months)
Key Responsibilities:
• Managed and directed the SEO Program and a team of 15+ SEO Specialists.
• Analyze and provide consultancy on SEO strategies for clients at the Tier 2 (100K+ visits per month) and Tier 3 level (5000+ clients).
• Help develop quality assurance processes and policies to evaluate success of SEO strategies.
• Building process and service delivery for Advanced SEO product.
• Collaborate with Product and Development teams on improvements to the SEO offering.
• SEO representative in web design and development reviews from a usability and performance standpoint.
• Provide mentoring, leadership and career development to team and high performing SEO Specialists.
Clients: General Motors (Chevy, Cadillac, Buick, GMC), Volkswagen, Hyundai, BMW, Lexus
VP, Digital Strategy at FGI.com
September 2007 – February 2010 (2 years 6 months)
Key Accomplishments
• Accounted for 90%+ of new business efforts(+5MM) in 3+ years in role.
• Integral part of management team that grew company from 3 individuals to 25 full time employees.
• Created Digital Marketing, Web Development and Social Media strategies for Fortune 500companies.
• Named Top 15 “Web Development Firms” by Puget Sound Business Journal (Greater Seattle
area)
Responsibilities
• Responsible for developing web and marketing strategies for new and existing clients.
• Writing and implementation of proposals, contracts, and statement of work documents.
• Provided personnel management of creative, development and online marketing (SEO, SEM) teams on web design and development strategies, along with prioritizing production schedules and cost estimates
• Managed SEO, Social Media and Online Marketing division of company, along with company’s Twitter and blog.
• Provided strategy and implementation for existing clients on Google Analytics and other web metrics programs.
Director, Online Marketing at FGI.com
July 2006 – August 2007 (1 year 2 months)
• Prepared and executed all SEO, SEM, Social Media and marketing campaigns.
• Worked with designers and developers to implement best practices for SEO and web conversion.
• Provided strategy and implementation on PPC, CPM and display media advertising programs.
• Implemented Google Analytics, generated and analyzed monthly metric reports.
Search Engine Specialist at Marchex
January 2006 – July 2006 (7 months)
• Managed PPC campaigns for several clients.
• Wrote, reviewed and edited advertising copy for clients.
• Worked to improve CTR and Quality Score for Campaigns.
Production Assistant at Entercom Seattle -710 KIRO
July 2005 – February 2006 (8 months)
• Edited and managed audio clips for Seattle Seahawks.
• Categorized and created highlight packages for post game show.
Education
Central Washington University
Arts, Print Journalism, Minor Political Science, 2001 – 2005
Activities and Societies: the Observer (newspaper), 88.1FM the Burg, CWU Women’s Basketball Radio Broadcaster
