Starting a company Twitter account is a neccessity is the evolving emerging media space, but the key is to break through all of the noise and engage your customer (follower). I have identified some tweets from major companies and one small businesses that do an excellent job of consumer engagement and provide crucial information to [...]
Entries from February 28th, 2010
Analyzing Company Tweets – How to Engage Your Customer
February 28th, 2010 · No Comments · Twitter
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Social Media Services. Outsource or Not?
February 24th, 2010 · No Comments · Social Media
To outsource or not to outsource? That seems to be the great debate and conversation topic amongst the big brands and their advertising agencies and social media consultancy firms. To cut to the chase, my belief is that the answer is Yes and NO. And depends on the capabilities of your organization and the full [...]
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Monday (2/22) News Links – Social Media ROI, Retweet.com up for sale and more
February 22nd, 2010 · No Comments · News Links
Hello world, and welcome to the Monday edition of my blog. Here are the Monday links, which will be a reoccuring post to highlight some of the best content pieces on the web in the past week. I am sure that you have encountered most of this content, but always good to recap. Also, I [...]
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Recommended Weekly, Monthly Web Metrics to Review
February 21st, 2010 · No Comments · Analytics and Metrics
When viewing your analytics and web metrics, you can get buried in the number of reports to view and how to make sense of it all. Here is a simple breakdown of reports to view each week and each month, in reference to Google Analytic titles. For Omniture, WebTrends and more, similar reports are available, [...]
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A Basic SEO Guide for a New Site
February 19th, 2010 · No Comments · Search Engine Optimization
You’ve just started a new site, for your company, your organization, your church group, your sports team or any other website. You have focused on designing and building pages that are asethically pleasing and provide compelling content for your visitors. Your website is now live and you go to Google to search for, “Insert Company [...]
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Content Management Systems (CMS) Review – Free and Paid
February 17th, 2010 · No Comments · Web Development
My experience in the interactive world, the past 4+ years, has involved building an interactive agency just outside of Seattle. As part of my role, I would respond to RFPs and RFQs. Increasingly, companies and organizations would put significant emphasis on a Content Management System that was robust and flexible enough for their needs. In [...]
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People to Follow on Twitter
February 16th, 2010 · No Comments · Twitter
I thought I would give you a rundown of the same of the industry folks I follow on Twitter. Some are regional/local people and others are nationwide. These are no particular order. Please let me know if I am missing anyone. Worldwide @leeodden – Author of TopRankBlog.com on Online Marketing Techniques @skydiver – Peter Shankman, [...]
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First blog post – Monday News Links
February 15th, 2010 · No Comments · News Links
Hi there world, welcome to my blog covering digital and social media news and trends. My background is in developing web, interactive and social media strategies for companies ranging from medium to enterprise level clients. My college degree is in Journalism, so hopefully my writing speaks to someone that has been trained in it. Here [...]
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